Game Changer

The Atlanta Braves chose Panasonic to help them redefine the fan experience

60 acre mixed-use development


41,500 seats, one of the largest ballparks in the U.S.


7,774 sq. ft. main LED video display

SunTrust Park and the Battery Atlanta is a year-round ‘play, work, stay’ destination unlike any other. The 41,500-seat ballpark is the breathtaking new home of the Atlanta Braves, while the surrounding community boasts residential and commercial properties, and features an array of lively shopping and entertainment opportunities. To create this electrifying visitor experience, the Braves turned to Panasonic and their cutting edge Immersive Entertainment solutions.

When we looked at Panasonic, we understood that they are a multi-dimensional company with a vast variety of emerging technologies.    quote-icon

Mike Plant, President of Development at the Atlanta Braves

Digital, touch-screen kiosks welcome and guide visitors

Panasonic installed digital signage kiosks throughout the entertainment district. Each touch-screen display is dual-sided and features interactive content that is helpful to the guest, making their visit more enjoyable. The team use the kiosks for game day fan information, wayfinding, sponsor engagement and event updates, as well as for special promotions.


Giant Videoboards
Giant videoboards take the wow-factor to the next level

Fans never miss a moment with the Panasonic designed and installed LED video displays spread throughout the ballpark and surrounding areas, including the giant LED video board in centerfield, the out of-town scoreboard, ribbon fascia displays, the rotating Braves “A” display, and multiple displays throughout the ballpark and the entertainment district.

Fully integrated audio enhances the experience

Adding to the overall sensory experience, Panasonic designed, installed and integrated the professional sound system throughout SunTrust Park. The design is unique to the ballpark to ensure that every visitor has a memorable and enjoyable event.


Control systems keep everything, and everyone connected and safe

Panasonic developed a scalable, integrated security management system, and provided and installed the security cameras and equipment throughout the ballpark and the surrounding entertainment district to ensure the safety of fans and guests.


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