DIA Welcome Sign
Denver International Airport Unveils a Signature, Quarter-Mile LED Installation
Denver International Airport (DIA), the largest American airport by area, always had entry signs - but they were regulatory, plain, and easily missed. That’s why they wanted a new, unmistakable sign that welcomed travelers to the airport, the city, and the region as a whole.

Kim Day, DIA’s CEO, had been involved with the installation of LAX’s famous sign and wanted to give Denver something equally remarkable. The airport turned to Panasonic to make Kim’s vision a reality.

As part of a larger partnership between Denver and Panasonic’s CityNow arm, the airport launched a project to design and install a one-of-a-kind entry sign. The recently unveiled result is like nothing the world has ever seen: a riveting quarter-mile long ribbon of moving lights punctuated by three massive LED video boards.

A Breathtaking, First-of-Its-Kind Design

Located on the median of Peña Boulevard as drivers approach and exit the airport, the welcome “sign” stretches over 1,000 feet with nearly 900 LED poles. An estimated 120,000 drivers will see the sign every day, ensuring it quickly becomes a signature piece of the airport’s landscape.

DIAThe double-sided LED poles, each 18 feet tall, change colors in sync, creating a magical effect likened to a ribbon of light. The poles can also display graphics and videos - like a plane from the beginning of the installation to the end.

The poles are each erected at a slight angle, making the entire sign resemble the type of snow fences you might find on the country roads surrounding Denver.

The installation is bookended with three massive LED video boards located on either side and in the middle. Measuring 18 feet tall and 48 feet wide with a crystal clear 16mm pixel-pitch, the boards will display messages from the airport and city, along with revenue-generating ads.

“Having trusted experts to discuss emerging technology gives your design team new capabilities they didn’t know were possible.”

Heath Montgomery

Senior Public Information Officer for DIA

A Unique Project Poses Unique Challenges

Working on a median between active traffic was the least of the challenges DIA and Panasonic faced. This unprecedented project required ingenuity, resourcefulness, and a ton of technical expertise.

Getting nearly 1,000 LED poles to talk to each other in perfect synchronicity is no easy task. Panasonic’s LED partner, Lighthouse, played a critical role in designing and developing these one-of-a-kind, weatherproofed components. The colors of LEDs are vibrant during daytime, but at night they provide an otherworldly, mesmerizing display.

Each LED pole had to be installed at just the right angle. Panasonic and DIA worked seamlessly together to light the project, as DIA built the underground power and Panasonic connected to it. The entire signage was recently tested, calibrated, and officially kicked off.

An Invaluable Partnership

DIA has brought an unforgettable, unmistakable entryway to the city of Denver. The installation is an ambitious piece of architectural and artistic design for a location that already has one of the best public art collections of all American airports.

DIA FenceHeath Montgomery, DIA’s Senior Public Information Officer, credits the partnership with Panasonic as key to the project’s success. “Panasonic has brought a lot of innovative ideas and tech to the table,” he said. “That’s made the process very enjoyable - having a partner already on the leading edge of display and LED technology made it much easier to design.”

Thanks to Panasonic’s broad swath of solutions and expertise, DIA was able to create the sign without compromising on their vision. “Having a large, innovative technology involved from the beginning opens the door to possibility you haven’t considered,” said Heath.

“Having trusted experts to discuss emerging technology gives your design team new capabilities they didn’t know were possible,” he shared. “It’s been a huge advantage to partner with Panasonic.”

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